Did you know you know you can own an online store without breaking your bank account? If you didn’t, let me show you how in seven quick and easy to implement steps.
Decide on the product you want to sell
You have two options here; develop a site that sell specific products or services such as travel plans, fashion items, garments, shoes, etc. or develop an e-commerce website that sells multiple items like laptops, mobile phones, books, CDs, handy cams, sports goods, and home theaters and so on. The latter option is like a vast supermarket selling everything under one roof.
At the outset, it is important to have a detailed understanding of what you want to sell. Your decision should be based on the local demand and your financial position.
Choose your business model
As an eCommerce business owner, you can decide to sell products and services through your online store or different marketplaces like Flipkart, eBay, Amazon etc. if you are undecided on which route to take, you can decide to use both options at the same time.
Choose a domain name
After deciding on which items or services to sell online, choose a business name and create a domain. The name you pick should relevant, catchy and easy to remember. It should be able to give you a unique identity and most importantly, make it easy for online buyers to identify you.
If you are operating on a very low budget, you can go for a shared domain option. Sharing a domain name with an established brand will make it easy for you to reach your target buyers. However, it will limit your growth since the parent company will govern your business.
Select an e-commerce website builder
There are many e-commerce website builders which you can use. If you want to develop the site on your own, you can use KartRocket, a simple to use DIY software which is easy to understand and use.
Design your e-commerce store
For your site to attract attention, it must have a slick design and must be user-friendly. As in a store, your website should have details of what you are selling, i.e. the prices, clear images, shipping description, payment methods and reviews from other buyers. You can include ratings if you intend to offer guidance to new buyers. Before you go public, you should ensure that your site provides all the relevant information and provides assurance to clients.